Happy Valentine’s Day Folks!
So, my last email talked about claiming your Google Listing for your business. One of the best ways to get found in a local area is to claim your Google Listing. It helps with Geo-targeting when people are looking for the services you provide. There are 2 steps to the process. First, you need to go to Google My Business. Once you complete the process, Google is going to send you a verification post card with a code in it to verify the address. When you get the card, you will need to follow the instructions on the card and enter the verification code. If you don’t follow through with this second step, your business will not be verified and it will not help you.
I suppose I should have started with the website. If you are going to be online, you need to have a website. A website is your online presence. It lets people know you are a legitimate business, gives a place for people to research you and your services and develops credibility. It doesn’t matter whether you have my friends at YP do the website for you (I can help if you are looking for an easy website), whether you go to wordpress.com or another free website company (I can help you with this if you are part of our coaching program) and create your own website or you have a local web developer help you, there are a few things you need to make sure your website can do:
- With everyone and their mother owning a mobile phone and spending an average of 5 hours a day online, you need to make sure that your website is optimized for all viewing. This way if a person is on their phone, their experience on your website is the same as it is on a lap top or home computer.
- Telephones numbers or your preferred optin method should be on the top of your website, prominently displayed with click to call phone numbers and easy form fills.
- It is best to have a blog because the way Google and other Search Engines work. They are always trolling and if there are consistent updates and new relevant information this will help with your SEO (Search Engine Optimization).
- Incorporate ways to point people to your website. Remember, a website is like a billboard in the dessert. You don’t know it’s there, unless you go there. Choose a few and focus on those. Social media is great, but, can be all consuming.
- Set up a business FB page (you have to market your page through the people you know to get likes)
- Set up a Twitter account for your business (you have to engage in Twitter)
- SEM (Search Engine Marketing) You can purchase adwords through Google or YP, however, I do not recommend this for real estate investors. The competition for keywords is high in the real estate investing arena. There are some heavy players out there who spend 10’s of thousands of dollars per month on advertising.
- Put the website url on your business cards, direct mail pieces, advertising pieces, listing services (yp, yelp, all of them, if it can be added, add it. 🙂
- From the beginning, ask for reviews, if you helped someone, as them to give a quick testimonial. Ask them to put it on your Google business page and add those reviews to your website as well.
On Thursday, 2/16 at our monthly meeting, we will be covering the art of marketing using FB and other avenues. See you there and if you have any questions, feel free to reach out to me.
Keep smilin’ the world needs more of that 🙂
Are you looking for a way to save money, make money and create wealth?
Bernadette Trafton, Chief Connector, Bernadette@BostonAREIA.com