Google listings, websites and more…

   Happy Valentine’s Day Folks!

  So, my last email talked about claiming your Google Listing for your business.  One of the best ways to get found in a local area is to claim your Google Listing.  It helps with Geo-targeting when people are looking for the services you provide.  There are 2 steps to the process.  First, you need to go to Google My Business.  Once you complete the process, Google is going to send you a verification post card with a code in it to verify the address.  When you get the card, you will need to follow the instructions on the card and enter the verification code.  If you don’t follow through with this second step, your business will not be verified and it will not help you.

I suppose I should have started with the website.  If you are going to be online, you need to have a website.  A website is your online presence.  It lets people know you are a legitimate business, gives a place for people to research you and your services and develops credibility.  It doesn’t matter whether you have my friends at YP do the website for you (I can help if you are looking for an easy website), whether you go to or another free website company (I can help you with this if you are part of our coaching program) and create your own website or you have a local web developer help you, there are a few things you need to make sure your website can do:

  1. With everyone and their mother owning a mobile phone and spending an average of 5 hours a day online, you need to make sure that your website is optimized for all viewing.  This way if a person is on their phone, their experience on your website is the same as it is on a lap top or home computer. 
  2. Telephones numbers or your preferred optin method should be on the top of your website, prominently displayed with click to call phone numbers and easy form fills. 
  3. It is best to have a blog because the way Google and other Search Engines work.  They are always trolling and if there are consistent updates and new relevant information this will help with your SEO (Search Engine Optimization). 
  4. Incorporate ways to point people to your website.  Remember, a website is like a billboard in the dessert.  You don’t know it’s there, unless you go there.  Choose a few and focus on those.  Social media is great, but, can be all consuming.   
    1. Set up a business FB page (you have to market your page through the people you know to get likes)
    2. Set up a Twitter account for your business (you have to engage in Twitter)
    3. SEM (Search Engine Marketing) You can purchase adwords through Google or YP, however, I do not recommend this for real estate investors.  The competition for keywords is high in the real estate investing arena.  There are some heavy players out there who spend 10’s of thousands of dollars per month on advertising.
    4. Put the website url on your business cards, direct mail pieces, advertising pieces, listing services (yp, yelp, all of them, if it can be added, add it.  :-)
    5. From the beginning, ask for reviews, if you helped someone, as them to give a quick testimonial.  Ask them to put it on your Google business page and add those reviews to your website as well. 

On Thursday, 2/16 at our monthly meeting, we will be covering the art of marketing using FB and other avenues.  See you there and if you have any questions, feel free to reach out to me.

Keep smilin’ the world needs more of that :-)


Are you looking for a way to save money, make money and create wealth?

Check these 2 links to gain a financial edge –

Bernadette Trafton, Chief Connector, 


Are you getting the most out of your credit score?

      Good day folks!

    I thought I’d drop in to see if you are getting all you can get out of your credit scores and to clarify some things about credit reporting and credit scoring. 

First, I want to make sure that you know there is a difference between your credit report and your credit score.  Your credit report is all of the listed accounts that you have open.  Items like mortgages, personal loans, auto loans, credit cards are listed on your credit report.  Your credit score is determined by payment history, credit utilization, average credit age, account mix and hard inquiries.  You can obtain a free credit report every year at and many companies are now providing you with access to your report.  Many credit card companies provide this information as well as companies like Credit Karma. 

I wasn’t sure if the credit score I was receiving from the credit card company I use as well as Credit Karma were accurate.  So, I compared what was listed with the credit report received when I was refinancing my mortgage.  They seemed to be a few points higher than what my loan officer provided, however, relatively accurate.  They are free, so I do recommend you keep an eye on your score using one of these services. 

Your credit score can cost you thousands in interest rates on a variety of different accounts.  It can be affected if you have joint accounts (even though there aren’t joint credit scores).  And, different kinds of negative information will remain on your credit report for different periods of time (bankruptcy is an exception to this, for example), but generally, negative information ages off your report and no longer affects your score after 7 years.  If you have a bankruptcy, it’s recommended that you get a seasoned credit restoration company involved.  I do like MWR Financial Edge because I have history with the program and have seen them increase credit scores by 90-150 points in a 3-9 month period and on average they can get 6 out of every 10 negative items removed.  I have also seen them have success getting bankruptcies removed.  The main reason I like this program is that it includes more than just credit resoration.  It is focused on getting you in the best financial position possible with everything from equity building programs to access to professionals to help you make the best financial decisions for you and your family. 

Alot of people ask the following questions: 

  • What is a good score?  A good score is over 700, however, you can qualify for most mortgages if your score is above a 640. 
  • If I check my score does it hurt my score?  No, checking your own score does not hurt your score. 
  • Is it ever to late to build my credit score?  No, your credit score can affect you for a lifetime, so it’s always worth trying to improve.
  • What are a few things you can do to increase your credit score?  It always helps to be using only 35% of your available credit.  For example, you have 4 credit cards with a total of $10,000 credit, it is recommended to not use more than $3500 of credit at any given time.  So, if you are using more than 35% of your available credit, do what you can to pay down the cc’s evenly.  As you pay down the credit used and increase the credit available you will see your scores increasing.  The credit bureaus like you to have 7-12 accounts open to get the best score. 

Feel free to reach out to me with questions you have.  And, be sure to check out MWR Financial Edge to see how they can help you get to the best financial position possible. 

Yours in success,

Bernadette Trafton, Chief Connector





Hard/Private Money and Developing large scale properties in and around Boston Replay!

   Folks if you missed last night’s Boston AREIA, you missed out!  The networking was awesome!  And, the McLoughlin Brothers, Peter and Matt were fantastic!  I can’t recapture the networking for you, but, I did go FB Live and have uploaded the meeting to our Youtube Channel.  Make sure you subscribe to the channel.  Check out the replay below!  And, we will see you next week at the Rehab tour with Brownstone.  UPCOMING EVENTS


Brownstone RG Webinar replay – there is only 7 days that you have to take advantage of the discounts offered!

  I was so excited to jump on this webinar because of the education and information that Brownstone RG shares with new investors or investors looking to take their business to the next level!  This was a great webinar.  Kim Harrington and Chris Coute gave some great tips to attendees and then offered some amazing discounts…but, these are only lasting for the next 7 days, so check them out and take action!  I can’t believe what they are offering 6 months of online training for!  It’s absolutely amazing.  Watch the webinar and contact us to receive the links that we mentioned at the end of the webinar!  

Brownstone RG replay and Webinar Monday night at 7pm

We had a great meeting last Thursday night with Brownstone RG!  There is a replay of a portion of the meeting where we went FB Live!  Holy Canoli!  1.6K views already and more are watching daily!  Check out the replay here and learn why you should get on the webinar on Monday night 8/19 at 7pm EST.  CHECK OUT THE REPLAY HERE!

So many people wanted to know about the Brownstone RG Systems and how to get involved.  Brownstone is doing a webinar on Monday night at 7pm EST – Make sure you check out this webinar and get all your questions answered!

Please register for Brownstone RG on Aug 29, 2016 7:00 PM EDT at:

Brownstone Realty Group Panel with Kim Harrington and Chris Coute
Are you struggling with:
– Finding deals
– Funding deals
– Contracts
– Trying to figure out how to manage it all while you are working a full time J.O.B?

Wish you had a system in place that made it all make sense!?  Jump on this webinar to learn about the Brownstone RG Systems that have helped many investors find the success in real estate previously has been out of their grasp. After registering, you will receive a confirmation email containing information about joining the webinar.  

Hope you all have an AMAZING weekend!  See you on the webinar on Monday night!

Bernadette Trafton, Boston AREIA Chief Connector​​​​

Are you stressing out starting your real estate investing business or getting it to the next level?


  First of all, I want to let you know, I get it!  I get so many phone calls from people saying that exact thing to me.  I typically hear one of the following things from these investors or want to be investors:

  • I’m just getting started and I have NO idea how to find deals!!!
  • If I do find a deal, how do I know what contract to use and how do I protect myself?
  • Once I do find a deal, I have NO idea how I’m going to fund it!!!
  • My goal is to get this thing going so I can walk away from my J.O.B. but, how do I do this while working my full time and sometimes over full time J.O.B.
  • I’m stressed because I just don’t know how I’m going to manage it all!

Trust me, I feel your pain.  Imagine where I was when I got started.  I was a struggling single mom, with 2 kids, who wasn’t getting child support and I was making jam and selling it at farmer’s markets.  I had no idea about any of the above.  I happened upon a part time job working for a real estate investors association and the most valuable lesson I learned was to surround yourself with people who’ve been there and know the answers to all of these questions.

About 10 years ago, I was blessed to be introduced to one of the brightest real estate investors I’ve ever met, Kim Harrington.  I was impressed with her knowledge of the real estate industry, but, I was even more impressed with her ability to stop and listen to what people were saying so she could truly answer the questions she was being asked.  I found this completely unusual.  Most of the folks I had met to that point jumped to conclusions and answered questions before they were even asked.  And, most of the time the answers had nothing to do with the real question.  Kim always took the time to really hear the question before giving an answer.  She truly cared about helping people and really believes in win-win-win.    

Since then, I’ve watched Kim grow as an investor and develop a team of key players in the real estate investing industry that share her passion, integrity and desire to help people.  A few years back she teamed up with Chris Coute to form Brownstone RG and over the years they’ve added key players to develop incredible systems that help folks in all areas of investing, from finding and funding deals to training, helping new investors get started and others take their business to the next level.  These folks are my team of go to investors!  I’ve learned from them individuals can make money, but, systems and leveraging systems are what create true wealth. 

I am so excited to bring the Brownstone team for our August 18th meeting with a panel of their key players!  You will learn about the Brownstone systems that have created many full time real estate investors over the years and how, if you are interested, you can tap into these great systems to start or ramp up your real estate investing business.  

Are you struggling in the areas I’ve mentioned?  Are you ready to get started or do you want to take your business to the next level?  Then come meet this incredible group of folks on August 18th.  Click here for all meeting details

Make it a great day folks!  And, smile…the world needs more of that!

Desire.  Commit.  Succeed!

Bernadette Trafton, Chief Connector



7 tips to increase your productivity and Buy and Hold in New Bedford

 Good morning folks,

  First, there is a buy and hold situation in New Bedford, MA you may be interested in.  It’s a 3 family and is in good shape check it out here and contact Sarah with interest –

Now, on to the 7 steps…A good friend of mine shared a video with me after a conversation about feeling like I was working like crazy, but, not accomplishing as much as I want to.  And, then I find myself after a long “hard day”, looking around, I haven’t accomplished what I wanted, my house is a mess, the dishes aren’t done and I can’t figure out where the time went.  Ever feel that way?  I won’t share the video because I don’t want you going down the rabbit hole of what was being sold.  I will just share and paraphrase what the lesson  :-) We will go after these backwards… :-)

7.  Conquer your email – don’t check it first thing or before you go to bed, no need to go to bed with the stress or wake up to the stress of a full inbox.  Only check email 2 times per day.  Perhaps put an autoresponder – “In the spirit of giving 110% to folks, I will be checking my email twice per day.”  Email is an energy drain.  Trust me this tip brings freedom with it.

6.  Batching – Parkinson’s law states any task is going to take as much time as the amount you’ve allotted for it.  If you give yourself a month, it will take a month, if you give yourself a day, it will take a day.  Take tasks and clump them together, set tasks that are similar at similar times to keep your energy flowing, you will accomplish more this way.  Structure your days in batched segments to get more accomplished.  Schedule time to make calls or set direct mail campaigns or visit properties for your business and then during that time pick up that heavy phone and make calls, send out those direct mail campaigns and visit some properties. 

5.  Making faster decisions – The root of procrastination is the inability to make a decision.  The reason people make slow decisions is because they are afraid to fail.  Have the mindset, that when you make a decision you are in control and it is your choice to makeour decision successful.  Practice making faster decisions, give yourself 1 minute to decide what to eat at a restaurant. 

4.  Disable notifications – On your phone – otherwise you are sucked down a rabbit hole looking at nothing on FB and the next thing you know 4 hours have gone by and you’ve accomplished nothing.  Take command over your social media.  Turn all notifications off on your phone.  Multi-tasking is an enemy to production whereas periods of focused action gets more accomplished in shorter periods of time.

3.  Eat that frog – Get the most difficult task done first.  F.O.C. more – focus on completion.  Be a finisher.

2.  Calendar everything – Calendar when you email, calendar your social media time, calendar everything, so it’s easy to know when you are available.  Even calendar your free time and make sure you have fun during that time.  It will be easier to get back to the task at hand if you know when you are doing it and then you know when you will be having fun. 

1.  Take more free time – Don’t over work a problem.  Throwing more hours doesn’t mean that you are being more effective or accomplishing more.  Take your work week and remove a part of it and do something fun, work hard during the time you set aside to work your business  and then reward yourself for showing up when you scheduled to show up. 

I know that I’ve begun implementing these tips and have found I’ve accomplished more in shorter periods of time.  My email inbox is answered and emptied at the times of day I’ve set aside, blogs are being written, clients are being met and guess what?  Because I’ve calendared it, my house is actually clean.  :-)

Make it a great day!  Smile more, the world needs more of that!

Desire.  Commit.  Succeed!

Bernadette Trafton, Chief Connector!   


Medford, Ma Wholesale Deal

10 Albion Street, Medford MA.
Single Family – Detached
3 beds / 2 baths
Living Area = 1,875 sqft
Estimated ARV = $690,000 or higher
Repairs’ Cost Estimate = $70,000 to $100,000
Price = $475,000
There will be 2 private visits for interested Investors:
1ST: Wednesday 08/03/16 from 5:30pm to 7:00pm
2ND: Saturday 08/06/16 from 11:00am to 12:30pm
Property Description:
Property in good condition needing cosmetic repairs and updates. Walls and ceiling need plastering/patching and new paint. Floors need to be finished on 1st floor and fixed on the 2nd floor. Needs new/updated kitchen and bathrooms (cabinets from kitchen in good condition, might just need painting). The office on 2nd floor needs a new window as well as the basement (the rest of the windows were replaced already). A few closets need doors as well as one of the rooms. Attic has a great potential to be built into another bedroom. Basement needs pointing. It might need a new hot water tank and a new heating system.
For any question please call:

Awesome Deal in South Boston – TIME IS OF THE ESSENCE

  This just in folks – Time is of the essence!

179 Bowen St South Boston MA 02127

Single Family – Attached 4 beds / 2 baths;
Living Area = 1,638 sqft Year Built = 1890

Estimated ARV = $800,000 or higher Estimated Repair’s Cost = $150,000
Price = $555,000

There will be 2 private visits for interested Investors:



1ST: Thursday 07/28/16 from 11:30pm to 1:00pm



2ND: Tuesday 08/02/16 from 5:30pm to 7:30pm



Contact Maria for more info at (617)651-0062


P.S. How many bonus centers do you have?

  Happy Day folks!

  That question changed my life over 10 years ago.  Really, it means how many streams of income do you have.  I want to ask you some questions that I have asked myself in the past:

  1. Where are you at in your life right now? 
  2. Where do you want to be?
  3. Do you realize to move from where you are to where you want to be, you will need to make some changes?
  4. Have you made a decision to make those changes? 

Sometimes those are hard questions to ask because ultimately you have to be honest with yourself.  When I got started in real estate and in network marketing, I was a broke, single mother of 2 beautiful children, not receiving child support, living in a crappy little log cabin up in Sunapee, NH, driving a 10 year old, hand me down SUV.  I was making jam and selling it at farmer’s markets and was barely making enough income to keep the roof over our head, food on the table and gas in the car.  I knew that I wanted a different lifestyle for my kids and myself.  I wanted to be able to own my own home, have a new car and ultimately not worry about how the bills were going to be paid.  So, I had to make a decision.  I knew asking for government assistance was something I could not do.  Now, don’t get me wrong, there are programs out there that help people and I make no judgements on people who use those programs to help them get out of a hole.  I just knew it wasn’t an option for me.  The way I was raised, it was wrong to rely on anyone but myself.  So, I had to make a decision to do something. 

So, what was I going to do?  I knew I wanted to do something that allowed me to stay home and I began searching for a job.  I found one as a secret shopper.  This would allow me to bring my kids with me.  I answered an ad for a part time position with a local real estate group.  I was nervous as all get out to even go to the interview.  I knew I had to put my big girl pants on and go meet with these folks.  I was even more nervous when I walked into the room and there were 7 of the investors that ran the group sitting there to interview me.  Interviewing with one person is bad enough, but, 7 sent my insides shaking like crazy.  I knew I had smile big and present myself in a way that would at least give me a chance at this job.  They must have seen something that they liked, because they hired me for $10 an hour for 5 hours a week working from home except 1 day a month where I would go and man the table at the monthly event.  

So, here I was, making jam and selling it at farmer’s markets, visiting local businesses as a secret shopper and working part time for an investors group.  I started meeting people at the group and began asking them if they needed any help because jam season was ending and I needed to make more money to pay the rent.  I was learning a ton about real estate at the meetings and a few of them hired me.  But, it still wasn’t enough.  I was still living negative pay check to negative pay check.  Thank God my mom would drive over an hour at least once a week with a bag of groceries. 

At some point, I met Annie Trajlinek at one of the investors meetings.  She was different than the other investors.  She was always happy, bubbly and had a kind word to say to me.  She actually took the time to talk to me.  The other investors checked in with me and went into the meeting.  Annie always stopped and made a point to get to know me.  She did deals with one of the investors that I worked for and one day asked for my email to send some paperwork over.  When I received her email I noticed a little tagline at the bottom of the email, it said, “P.S. How many bonus centers do you have?”  I, of course replied, “What is a bonus center?”  She replied, “A cashflow center that produces monthly residual income.”  I replied, “I’m a struggling, single mom, HOW DO I GET SOME OF THOSE?”  That is how I was introduced to the world of network marketing.  It has been an income stream ever since and has provided me with monthly residual income that surpasses what many of my buy and hold investors are getting owning hundreds of units and it’s a lot more fun than dealing with tenants.  Just sayin’ :-).  At some point I started Boston AREIA, while wholesaling properties, developing my network marketing business and working for other investors.  So, I have many streams of income and it has allowed me to buy my own home, get that new car, provide for my kids, keep food on the table and pay for my bills easily. 

Think about it:

  1. If you only have a J.O.B. then most of the times you are Just Over Broke or your being Jerked Out of Bed.  :-)
  2. If you have a J.O.B. and you are working on Wholesaling and have actually closed a few deals then you are dragging yourself around can reach a few of your goals.  
  3. If you have a J.O.B., working on some Wholesale deals and have are working a home based business, you are beginning to open up the choices you have.
  4. If you have a J.O.B., working on some Wholesale deals, are working a home based business and are rehabbing or investing in buy and hold properties, you will be set for life. 

 So, where are you at, where do you want to be, do you realize you need to make a change and have you made a decision to do something?  What are you going to do?  And, if you keep your options open for multiple streams of income, let me know…I am here to help. 

Yours in success!

Bernadette Trafton, Chief Connector