Flipping houses with Brownstone RG

  I’ve been checking out the monthly coaching program that Brownstone has!  It’s pretty awesome.  There is a ton of information in it.  I’ve been reviewing real estate courses for about 12 years now.  And, I haven’t seen a program with more information and access to coaches to help you with potential deals.  It really is awesome.  What’s even more awesome is that they are giving you 30 days for $1 when you use code BAREIA.  Why anyone wouldn’t take advantage of this is beyond me.  But really, this post is about sharing a video of Brownstone’s to share with you the type of coaches you get to work with…check it out!

This team is all about sharing information and educating folks about investing!  Have fun watching, I know I do!


Dog Days of Summer Promo, $1 Coaching option and more…

    Dog Days of Summer promo, $1 Coaching option and more!!!  

Dog Days of Summer Boston AREIA membership Promo!

THERE IS NO BETTER TIME TO JOIN Boston AREIA than right now!    Save $25 off the Individual Membership and $50 off either the Joint or Family Memberships.  

This is a limited time offer, lasting through Sunday 8/13/2017 midnight!

  • Individual Membership with discount $150 for the year, includes 2 coaching sessions
    Joint Memberhip with discount $175 for the year, includes 2 coaching sessions
  • Family (3) Membership with discount $225 for the year, includes 2 coaching sessions

*************************************Be sure to check out our latest blog post  TOP 3 MISTAKES PEOPLE MAKE WHEN SELLING VIA SHORTSALE!*************************************

$1 Coaching optionTHIS IS LIMITED TIME OFFER!  The code BAREIA will be going away on 8/13/2017 at midnight! 
Everyone needs a coach!  The most successful real estate investors I know have coaches and attribute much of their success to their coaches.  Brownstone RG has an incredible solution for folks looking for guidance in real estate investing.  You can test their monthly Fast Track Coaching program for $1 when you use code BAREIA

30 DAYS OF COACHING FOR $1!!! you spend more than that on coffee, EVEN IF YOU GO TO CUMBIES!!! 

What do you get:

  • Video Training
  • Weekly coaching calls
  • Quarterly Mastermind Sessions
  • Monthly case studies

What you will learn how to:

  • Find Good project opportunities
  • Figure out what the cost of repair will be on a project
  • Analyze a deal to figure out what you can offer and still make a great profit
  • Stay laser focused on your business to drive huge success

You will receive Bonus Materials:

  • Documents, Spreadsheets, etc. 
  • Access to Quarterly Masterminds
  • 30 Minute 1 on 1 Coaching Call

SIGN UP TODAY and use code BAREIA to take advantage of the $1 for your first month offer!

Check out their latest Flipping with Brownstone video!  Make sure you subscribe to their Youtube channel to get notifications of new videos.

Visit our UPCOMING EVENTS Page for all details on Monthly meeting on 8/17/2017, what every buy and hold investor in MA needs to know with Dave Fleckner of Striker Property Management

Free for members of BostonAREIA.com; $25 for nonmembers Need a lawyer, someone to help with credit repair, a roofer  visit our VENDOR’S PAGE TODAY! 

Recent Blog Posts –Google Listings, websites and more

Are you getting the most out of your credit score?

Hard Money and large Development Replay

Have you check out some of our videos of tips and past meetings? Click here!


Top 3 mistakes sellers make when selling their home via short sale

Before we get into the top 3 mistakes…what exactly IS a short sale? 

A short sale is a sale of real estate in which the net proceeds from selling the property will fall short of debts secured by liens against the property.  An example would be purchasing a property or pulling equity out at the top of the market and then the market tanks.  You purchase a home for $300k and 2 years later the market tanks and the current market value of the property is only $200k.  At this point, you owe more than what you would receive selling the property. Now, this does not necessarily cause a problem unless you want or need to sell the house.  Kind of like when you buy stocks and the stock price goes down, stock experts will tell you not to sell, to hold on until the stock prices go back up.  However, what happens, if life happens and you do have to sell? 

A short sale can happen if all lien holders agree to accept less than the amount owed on the debt.  A short sale has two intrinsic and in severable components. A Short Sale is successful when (1) The Lien holder(s) (a.k.a. Mortgage Company) is agreeable to net less than the amount owed on the note (debt) as the result of (2) an arm’s length sale at or below the Appraised Value for that property. The agreeable selling price is defined to be at or less than the appraised value allowing the process to be attainable. A prudent buyer will not pay greater than the appraised value, and a Bank or Finance company will not provide a mortgage for greater than the appraised value, thus limiting the Short Sale proceeds to a maximum gross yield of the property’s Appraised Value.

That’s a short sale.  What are the biggest mistakes people make? 

  1. They try to negotiate with the bank themselves. Most people do not have the knowledge, time, connections or skill to negotiate with banks.  Every bank is different.  And, this tends waste time and resources and leaves the home owner frustrated and many time desperate because of the process. 
  2. They do not hire an experienced short sale specialist. Experienced short sale specialists will have a strong team of people who manage every step of the short sale process.  It is not a good idea to hire any listing agent out there.  Most don’t know the short sale process.  In the NH and MA areas, I refer folks to Tavarez Realty Group.  They have the knowledge, team, connections (real estate attorneys, bankruptcy attorneys) and a streamlined process to help people.
  3. Because, they have not truly made the decision to sell their home via short sale, they are uncooperative with the agent they choose. Selling your house because of a distressed situation is difficult.  Typically, people are overwhelmed, confused and nervous about the next step.  Remember, a short sale is not the end of you ever owning a property again.  It is the first step towards improving your current situation in life. 

A successful short sale requires cooperation.  Sellers need to submit required documentation to the bank in a timely manner. If the package is incomplete, the bank won’t process the file, and that will delay approval.  If a seller refuses to submit personal financial information and a reasonable hardship letter, the seller will not qualify for a short sale.

If you or someone you know need to sell your home via short sale, don’t go it alone, hire a short sale specialist and be cooperative and you will greatly increase your chances of a successful short sale. 

Did you know that Boston AREIA has a Youtube Channel?

   Happy Tuesday everyone!  I was chatting with a newer investor yesterday regarding a replay of a meeting we had a few months ago and I realized that everyone doesn’t know that we have a youtube channel.  Be sure to click this link and subscribe!

Check out the video below as a preview of what you will find!  See you at next month’s meeting!  Come prepared to learn about a deal from Anthony Gomes, Brownstone JV Student, network and win prizes. 

Boston AREIA meeting recap, networking tips, rehab tour and more!

   First of all, last night ROCKED!  

   If you missed last night, you missed out!  We had a packed room with a ton of energy and Kim Harrington and Chris Coute with Brownstone RG gave so much more than was asked!  The focus was on finding the deal and they covered not only how they found a bevy of deals, but, how they dealt with problems that occured during the deal, how they funded it and what the profit was at the end.  They also shared the vision of Brownstone, how to develop long term wealth strategies and where the business is moving over the next 6 years.  Truly a great talk and fantastic interaction with the audience.  Of the deals they mentioned, they sourced them through networking and building relationships with Realtors, wholesalers and other investors, they bought some at auction, picked up some short sales and more.  Dickens recorded the whole thing, so keep your eyes out for the replay video. 

   The biggest key to networking is to take the time to invite the folks you are networking with out to coffee to find out if you find synergy with each other.  Most of the deals that Brownstone gets is through networking!  But, you can’t meet someone once, exchange business cards and then consider this person a joint venture partner.  You actually have to follow up with that person.  Send an email and invite them to coffee, invite them to networking meeting you are attending and plan to meet before hand.  We are all busy, but, a good rule of thumb is to plan to meet with 2 people you met at networking meetings a week.  So, be sure to add that to your schedule.  You never know who someone knows, you never know if there is a deal you can joint venture on unless you spend the time to network with them. 

UPCOMING WEBINAR – 8PM 3/22/2017 –  Learn more about Brownstone Fast Track in real estate training programs and receive a special offer!   Last night there was a ton of interest in the Fast Track mentoring and coaching programs that Brownstone has developed.  If you can’t wait until next week or are not available at 8pm on Wed, 3/22, schedule a time to chat with the folks at Brownstone here! 

Date and Time 03/22/2017 8:00 PM ESTDial In to the Conference (United States): (641) 715-3580 Access Code: 16024; Online Meeting Link: https://join.freeconferencecall.com/dette101; Online Meeting ID: dette101

Brownstone RG has some incredible mentoring and coaching programs to help you get to the next level in real estate.  Whether your focus is to wholesale, rehab or buy and hold, it’s always best when your mentors are local.  Learn how Brownstone’s programs can help you reach your real estate goals.  Be sure to login to hear an incredible offer from Brownstone!

At the scheduled date and time of the meeting, dial in to the conference line.  When prompted, enter the access code followed by hash (#). To join the online meeting, click the online meeting link and follow the prompts.

UPCOMING REHAB TOUR – MARCH 25, 2017 Tour a Flip: Huge Project Recently Finished in Bridgewater!   This one was a doozy! Chris Chapin and Jerry Lima, two of Brownstone’s top Senior Project Managers put their heads together to complete this HUGE project and it turned out BEAUTIFUL.  Read all now! 

Yours in Success,

Bernadette Trafton, Boston AREIA Chief Connector



Network your way to success and more

  We had another great meeting at Boston AREIA last night!  Lots of business cards were exchanged during our networking and forced networking section!  Remember what I said, “Don’t put the business cards on your night stand and then not do anything with them.”  The way to network your way to success, is to build relationships after you meet people.  Most real estate gurus will tell you that the bulk of their deals comes from networking.  They have a website and an online presence like we talked about last night.  But, most of their business comes from networking and developing true relationships with other investors, real estate agents, lenders and more that they meet while they are networking.  Follow up is key!

I also went over our new Financial Edge Program.  80% of Americans can’t qualify for a traditional mortgage and need help.  When I first got started in the industry, I plugged into this program and in one conversation, they helped to increase my cash flow by $500 a month, within 90 days, my credit score increased by 90 points, I had a plan to eliminate my debt in 8 years instead of 30 and I learned about wealth building, real estate investing and stock market investing by plugging into some training calls.  I got excited about how the program helped me, so I started referring it to other people and developed a healthy 4 figure monthly residual income.  I’m so excited to bring this program to the members and attendees of Boston AREIA.  If you or people you know need to get in a better position financially, send them to my Credit Repair page or to our Financial Solutions page.  If you are interested in also creating a rockin’ residual income (to pay for marketing for deals or whatever) then become a rep today!

Now, Johnny Maravelis from Phoenix Afterglow discussed SEO, SEM, SSM and much more and we learned how to go FB live and convert the video to upload to Youtube.  So, do those terms mean?

SEO – Search Engine Optimization – this is the art of knowing your audience and putting specific keywords in your website that will get people to optin.  This doesn’t happen over night, with a good deal of content through a blog and making changes per your marketing plan, over time you can build an audience. 

SEM – Search Engine Marketing – this is the use of Google Adwords and running advertising campaigns through the search engines.  For newer investors with a limited budget, I do not recomment SEM.  Real estate investing is a spam filled arena and you will have to compete with the Homevestors of the world who are spending 10’s of thousands of dollars on these types of campaigns.  Unless you are spending over $6k per month, you won’t be able to compete. 

SMM – Social Media Marketing – I love using FB, FBLive, FB Advertising, Youtube and Twitter.  There are so many others but, I feel like you should use a few.  The advertising costs of FB are very low and I know lots of folks who are selling houses using FB ads.  I like FBLive because people do business with people they know like and trust.  What better way for people to get to know you?  I like Youtube because people are constantly searching Youtube to learn how to do things and if your Social Media and Youtube accounts are linked to your website, you will get better SEO. 

Johnny talked about alot more than that.  We video taped the meeting and when it is up, I will let people know.

So, you all know, I don’t promote the national gurus of real estate because only a small percentage of people are successful using those programs.  However, I do refer people looking for coaching with local investors (instead of some guy from Utah) to Brownstone RG.  For more information on all of the programs Brownstone has, request a consultation here!  

Be sure to come to our next meeting featuring Kim Harrington, she is going to teach you how to Find Deals!

Yours in success!

Bernadette Trafton, Chief Connector 

Google listings, websites and more…

   Happy Valentine’s Day Folks!

  So, my last email talked about claiming your Google Listing for your business.  One of the best ways to get found in a local area is to claim your Google Listing.  It helps with Geo-targeting when people are looking for the services you provide.  There are 2 steps to the process.  First, you need to go to Google My Business.  Once you complete the process, Google is going to send you a verification post card with a code in it to verify the address.  When you get the card, you will need to follow the instructions on the card and enter the verification code.  If you don’t follow through with this second step, your business will not be verified and it will not help you.

I suppose I should have started with the website.  If you are going to be online, you need to have a website.  A website is your online presence.  It lets people know you are a legitimate business, gives a place for people to research you and your services and develops credibility.  It doesn’t matter whether you have my friends at YP do the website for you (I can help if you are looking for an easy website), whether you go to wordpress.com or another free website company (I can help you with this if you are part of our coaching program) and create your own website or you have a local web developer help you, there are a few things you need to make sure your website can do:

  1. With everyone and their mother owning a mobile phone and spending an average of 5 hours a day online, you need to make sure that your website is optimized for all viewing.  This way if a person is on their phone, their experience on your website is the same as it is on a lap top or home computer. 
  2. Telephones numbers or your preferred optin method should be on the top of your website, prominently displayed with click to call phone numbers and easy form fills. 
  3. It is best to have a blog because the way Google and other Search Engines work.  They are always trolling and if there are consistent updates and new relevant information this will help with your SEO (Search Engine Optimization). 
  4. Incorporate ways to point people to your website.  Remember, a website is like a billboard in the dessert.  You don’t know it’s there, unless you go there.  Choose a few and focus on those.  Social media is great, but, can be all consuming.   
    1. Set up a business FB page (you have to market your page through the people you know to get likes)
    2. Set up a Twitter account for your business (you have to engage in Twitter)
    3. SEM (Search Engine Marketing) You can purchase adwords through Google or YP, however, I do not recommend this for real estate investors.  The competition for keywords is high in the real estate investing arena.  There are some heavy players out there who spend 10’s of thousands of dollars per month on advertising.
    4. Put the website url on your business cards, direct mail pieces, advertising pieces, listing services (yp, yelp, all of them, if it can be added, add it.  :-)
    5. From the beginning, ask for reviews, if you helped someone, as them to give a quick testimonial.  Ask them to put it on your Google business page and add those reviews to your website as well. 

On Thursday, 2/16 at our monthly meeting, we will be covering the art of marketing using FB and other avenues.  See you there and if you have any questions, feel free to reach out to me.

Keep smilin’ the world needs more of that :-)


Are you looking for a way to save money, make money and create wealth?

Check these 2 links to gain a financial edge – https://www.mwrlife.com/bostonareia/services   https://www.makewealthreal.com/BostonAREIA

Bernadette Trafton, Chief Connector, Bernadette@BostonAREIA.com 


Are you getting the most out of your credit score?

      Good day folks!

    I thought I’d drop in to see if you are getting all you can get out of your credit scores and to clarify some things about credit reporting and credit scoring. 

First, I want to make sure that you know there is a difference between your credit report and your credit score.  Your credit report is all of the listed accounts that you have open.  Items like mortgages, personal loans, auto loans, credit cards are listed on your credit report.  Your credit score is determined by payment history, credit utilization, average credit age, account mix and hard inquiries.  You can obtain a free credit report every year at https://www.annualcreditreport.com and many companies are now providing you with access to your report.  Many credit card companies provide this information as well as companies like Credit Karma. 

I wasn’t sure if the credit score I was receiving from the credit card company I use as well as Credit Karma were accurate.  So, I compared what was listed with the credit report received when I was refinancing my mortgage.  They seemed to be a few points higher than what my loan officer provided, however, relatively accurate.  They are free, so I do recommend you keep an eye on your score using one of these services. 

Your credit score can cost you thousands in interest rates on a variety of different accounts.  It can be affected if you have joint accounts (even though there aren’t joint credit scores).  And, different kinds of negative information will remain on your credit report for different periods of time (bankruptcy is an exception to this, for example), but generally, negative information ages off your report and no longer affects your score after 7 years.  If you have a bankruptcy, it’s recommended that you get a seasoned credit restoration company involved.  I do like MWR Financial Edge because I have history with the program and have seen them increase credit scores by 90-150 points in a 3-9 month period and on average they can get 6 out of every 10 negative items removed.  I have also seen them have success getting bankruptcies removed.  The main reason I like this program is that it includes more than just credit resoration.  It is focused on getting you in the best financial position possible with everything from equity building programs to access to professionals to help you make the best financial decisions for you and your family. 

Alot of people ask the following questions: 

  • What is a good score?  A good score is over 700, however, you can qualify for most mortgages if your score is above a 640. 
  • If I check my score does it hurt my score?  No, checking your own score does not hurt your score. 
  • Is it ever to late to build my credit score?  No, your credit score can affect you for a lifetime, so it’s always worth trying to improve.
  • What are a few things you can do to increase your credit score?  It always helps to be using only 35% of your available credit.  For example, you have 4 credit cards with a total of $10,000 credit, it is recommended to not use more than $3500 of credit at any given time.  So, if you are using more than 35% of your available credit, do what you can to pay down the cc’s evenly.  As you pay down the credit used and increase the credit available you will see your scores increasing.  The credit bureaus like you to have 7-12 accounts open to get the best score. 

Feel free to reach out to me with questions you have.  And, be sure to check out MWR Financial Edge to see how they can help you get to the best financial position possible. 

Yours in success,

Bernadette Trafton, Chief Connector





Hard/Private Money and Developing large scale properties in and around Boston Replay!

   Folks if you missed last night’s Boston AREIA, you missed out!  The networking was awesome!  And, the McLoughlin Brothers, Peter and Matt were fantastic!  I can’t recapture the networking for you, but, I did go FB Live and have uploaded the meeting to our Youtube Channel.  Make sure you subscribe to the channel.  Check out the replay below!  And, we will see you next week at the Rehab tour with Brownstone.  UPCOMING EVENTS