Have you “Googled” your real estate business? What are the 8 pillars of online marketing

   Have you “googled” your real estate business?  So many investors, new and seasoned have not claimed their google listing.  It’s important to do this for a few reasons.  It really has to do with ownership of your online presence.  Did you know that if you don’t claim your Google Business listing, anyone can claim it?  And, if they are smart, they may be able to verify it as well and then manage and own it.  I was just checking out whether one of my great investor buddies has done this…and they DIDN’T.  I sent them an email with a screenshot and asked them, “Did you know your business hasn’t been claimed on google and I could claim it?”  They know me and know that I will only help them, so they said, please do claim it….LOL  So, I did and will help them with their online presence. 

But, really, you want to claim, own and manage your own business on Google.  I had alot of people asked me to do a live workshop.  So, we are doing one:

Saturday, September 16th, 10am  ****8 pillars of online marketing/branding and learn to generate high quality leads through social media****

Wakaya Training Center, 1 Industrial Drive, WIndham, NH 

If you can’t get to NH, we will be livestreaming this workshop through a private group on Facebook Live


So, what are the 8 pillars of online marketing?

  1. SEO  Search Engine Optimization, need website rich in keywords
  2. SEM  Search Engine Marketing, Google Adwords campaign
  3. Blogging, add education about product increases visits to the site.  Educate consumers and when they are ready to make a decision they will choose you.
  4. Google Maps, Google My Business will get you in the mapped section when folks are searching in your area.
  5. Listing on directories
  6. Social Media outlets
  7. Reviews
  8. Systems

SEO stands for Search Engine Optimization.  This means that your website needs to have keywords that are specific to the service you provide, the locations you provide the service and should be continually updated so that Google will view your website as current and relevant to the search query. 

SEM is Search Engine Marketing, these are google adwords campaigns or ads on social media platforms such as Facebook, Twitter and LinkedIn.  The caviat with these campaigns is that you have to know how to bid on keywords.  In real estate investing, there are numerous others trying this avenue and many of them have a large spend, so, it is difficult to compete.  As difficult as it is, it is important to add a small budget to the other strategies mentioned. 

Blogging is an important place for your client to get to know, like and trust you.  It gives you the ability to include many SEO keywords, allows you to educate potential clients so they will choose you when it is decision time. 

Google maps is the google your business that I mentioned above.  If you haven’t claimed and verified your business, google doesn’t include you in the mapped section. 

Listings and directories are the numerous directories that are out there from Yellow pages online to Superpages to Yelp and hundreds more.  I have a tool that will allow you to get on all of the directories and gives you an easy place to make changes (in case of website, phone number or location changes).  The cost is relatively low. 

Social Media is becoming more and more important over time.  Most people are on their laptops, phones and Ipads between 4 and 7 hours a day.  Can you imagine that?  Think about how many times you look at your cell phone throughout the day and it’s easy to see where much of our time is spent.  The thing is about 80 percent of that time is not done searching or researching products.  It’s on social media!  Whether we are on FB scrolling our feed, on Instagram, Snapchat or LinkedIn, we are scrolling.  So, it’s important for you to get in front of people during those times.  After they have seen your ad or educational post more than a few times, your business name begins to bring credibility and when they are ready to use your service or know someone who is they refer to you as the expert and will use and refer your business to others.  These sites are great for branding as well as lead generation. 

Reviews are key in online marketing.  Think about the last time you purchased a product on Amazon.  After finding a product to meet your needs, did you check out the reviews?  I know I do.  I’m not saying everyone does, but, many people do.  So, reputation or review marketing is key. 

Systems are important.  Just as a real estate strategy is important to your real estate business, systems are important for your marketing as well.  There are automated systems that can help you implement everything from content creation to Social Media and more.  I can help with most.

Remember, if you are interested in learning more…reach out to me and let me know!  

Happy Investing!

Bernadette Trafton

Chief Connector 



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